We are the Worldwide Leader in Providing Systems for
Customer-Centered Behavioral Discovery.

Does your business know its customers and employees well enough to understand their different emotional decision-making patterns?

Do you have the processes, systems and scripts to provide customized experiences for different customer and employee styles?

Do you know how to better match sales teams to customers for improving relationship connection?

What steps are you taking to bring more meaning to the life of your customers and employees?

A Multi-Dimensional Hub of Human Performance Solutions Using Behavioral Insights

At DNA Behavior, we help businesses “Know, Engage and Grow” their customers and employees for providing customized life long experiences on a scalable basis. This leads to the creation of sustainable business performance gains of over 20% per year and helps people to Live with Meaning™.

Do You Know Who You Are Providing Services To?

Products and markets are the same, however people are different. Each person has unique behaviors and preferences. This triggers different reactions and decisions, requiring customized life long experiences.

Holistic Processes Open Up Opportunities for Delivering Meaningful Life Long Experiences.

If you believe connecting to the right brain is key to creating customized life long experiences, we can provide you with tangible discovery processes. Businesses that adapt to both “left brain” and “right brain” learning styles in offering solutions will become leaders & achieve stronger emotional connections to their customers.

Providing Scalable Solutions Worldwide

We are a worldwide leader in the movement to the New Behavioral Economy through pioneering the measurement of human performance in many dimensions of life and business, and the discovery of predictable natural behaviors that sustain performance. Our scalable turnkey human performance solutions have been helping businesses serve their clients since 1999 in over 47 countries and 6 languages.

Human Behavior: At the Center Of Your Business

Our DNA Business Performance Solutions help improve business planning, leadership, employee productivity and confidence, hiring the right employees, aligning team members to unlock execution blockages, increasing customer engagement, and more easily matching products and services to customers. Understand the unique behavior of each individual in the business starting with the leaders and all key stakeholders.

Business Planning: Defining Your Business Will Increase Performance

“There is an increasing need to not only understand employee behavior but for the business to emotionally engage its people across the whole organization on a continuous basis."
Do you, your employees and your customers know the core reason "why" the business exists? Is there clear communication of the business goals to employees and shareholders?

Build Your Business Relationships with Employees and Customers

“Know, Engage and Grow Your Employees and Customers” for an Annual Cost of $10 or Less Per Person
Does your business know its customers well enough to provide customized experiences? Do you have the behavioral insights to match your clients and customers with the right employees, advisors and solutions? Do you have the systems to deliver customized service experiences to different client and customer styles?

Improve Your Marketing with the DNA Relationship System

The DNA Relationship System uncovers behavioral information about clients and customers, and systematically helps businesses intelligently apply that information to marketing strategies and the business processes.

DNA Business Human Capital Performance

Our hub of DNA Business Human Capital Performance Solutions help you increase your business’ overall performance and engagement from employees and customers. Our solutions focus on all dimensions of human capital to increase performance using our independently validated DNA Behavior Discovery Processes which are highly accurate and reliable.

Personal Work Performance: Knowing Who You Are

Our unique discovery processes measure your performance and then objectively uncover your unique behavioral strengths, struggles, motivations and preferences. The behavioral insights are used by our intelligent systems to seamlessly help you build a tailored behavioral based Performance Plan. The result is that your business will develop and retain high performing employees and attract more loyal customers.

Business DNA Natural Behavior Discovery

What drives your performance, and how you make life and business decisions? Are you aware of your natural strengths and blind spots? The Business DNA Natural Behavior Discovery Process uncovers your natural behavior, and provides a reliable prediction of how you will consistently maximize performance throughout your life and also make life and business decisions.

DNA Leadership Performance

"If a business is to be transformed, then the people in it will need to change starting with the leadership."
Do you have the confidence to lead from the front and engage your team by managing each person uniquely? Are you aware of how your leadership style may be impacting the performance of your team?

DNA Employee Performance

"Businesses that emotionally engage employees will grow earnings 2.5 times faster than those who do not."
Are you productively using your strengths and passions for maximum performance in your current role? What is getting in the way of your performance?

DNA Sales Performance

"Profit from the strengths of your sales team and help each person become more and more of who they already are."
How could you more productively use your talents for sales to improve business development and increase revenue? What if you had scripts to customize your offering to different client styles?

DNA Advisor Performance

"Performance is about how you predict and manage your team and client's behavior to achieve results... this starts with your own behavior."
How do you confidently choose between the many options in your life and business? Do you have sufficient time to live a quality life and to earn the revenue to achieve your goals?

DNA Career Performance

“Career planning is not a one-time event, but an ongoing, lifelong activity.”
Do you have a road map for the next stage of your career? Do you have sufficient time to live a quality life and the capacity to build a sustainable career?

DNA Executive Quality Life Performance

"A 'quality life' means integrating work and finances into a balanced life, and in so doing, having the courage to live according to your unique design, in harmony and without regret."
Do you have a road map for the next stage of your career? Do you have sufficient time to live a quality life and the capacity to build a sustainable career?

DNA Hiring Performance

“Experience and research shows that the Number One issue facing most companies is hiring the right people.”
Getting “Round Pegs in Round Holes” is key to business growth and profitability. Further, there is plenty of independent research to show the cost of getting it wrong can be multiples of the person’s salary.

DNA Team Performance

Give your employees a line of sight as to how their careers fit into the mission of your firm. The key for good management is to know them, involve them, inspire them and reward them."
How are you tapping into the strengths of your team to create more energy and improve customer service?

DNA Talent Management Performance

"Great managers perform their basic magic by discovering, developing and celebrating what is different about each person who works for them."
Are your employees productively using their strengths and passions for maximum performance in their roles? Can you identify how the strengths and struggles of your employees are impacting the bottom line?