Business DNA Performance Transformation

“Know Your Client” to Increase Emotional Engagement In Your Services

In the new Behavioral Economy^TM, the Client is King. What service experience should your clients have? How will the performance of your business improve if your clients are emotionally engaged? How do your clients wish to be communicated with?

The Business Case for Customizing Services by Knowing Your Clients

2009 Gallup Research shows:

• When clients are fully engaged and have a strong emotional connection to the organization, they deliver an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average client.

• In stark contrast, actively disengaged clients, those clients whose emotional connection to the organization is weak or absent, represent a 13% discount.

• Employees who have a supervisor that focuses on their strengths are 2.5 times more likely to be engaged than if weaknesses are focused on.
• Businesses that emotionally engage employees will grow earnings 2.5 times faster than those who do not.
• Business that simultaneously engage BOTH their employees, and clients emotionally are likely to experience up to 2.4 times increase in financial performance.

Regardless of your business, our DNA Performance Solutions will enable your business to:

• Significantly deepen your knowledge of existing clients
• Provide customized communications to engage clients and prospects
• Increase conversion of prospects to clients
• Improve client satisfaction and retention through increased levels of emotional connection
• Generate more revenue from existing clients
• Sustain profitability through differentiation
• Gain significantly higher levels of team engagement
• Transform its team so they maximize the use of their talents and build a Quality Life

We help businesses customize the client experience using a family of client focused profiles that start with Natural DNA Behavior Discovery to build openness, trust and emotional engagement. The outcome is to enable mutual relationships to occur with clients for matching solutions and building a Quality Life based on who the client is.

Solutions for Specific Industries:

• Business to Business Corporations
• Fund Managers
• Broker Dealers
• Banks
• Financial Advisory Firms
• Professional Services
• Advertising Agencies
• Loyalty Programs