About Business DNA^®

Business DNA Resources was established in 2001 and is a division of DNA Behavior International. We help businesses provide a unique client centric service experience based on the principle of "knowing your client", and aligning the right talents in a team for high client service performance.  This starts with an objective process of Business DNA discovery to ultimately uncover the personality of both the clients and employees.

In particular, Business DNA Resources is internationally recognized for the design, packaging and delivery of behavioral client centered business services to transform business performance based on mutual relationships and matching solutions to Business DNA insights.

We offer a wide range of unique human behavioral discovery, consulting, training and coaching programs to businesses in over 12 countries and 6 languages. Each program uniquely blends human behavioral discovery with marketing and business solutions to enhance the customer service experience. All of these programs draw on very powerful and predictive human behavioral insights obtained from proprietary Business DNA personality profiling  systems  completed by the team and clients.

Research and experience shows the greatest business transformation comes from enhancing the client experience. This principle applies regardless of the nature of the business and its clients. Foundational to this transformation is delivering the products and services in a way that makes the client recognize and appreciate their value. Our belief is that clients recognize this value when their unique needs and wants have been understood, and a product or service offering is targeted accordingly. The same principles apply for internal clients to an organization. 

In order for a business to transform its client service experience it must be prepared to transform who it is at the core  - its "Business DNA". 

The pillars for business transformation will be:

• Understanding and developing the desired client experience
• Engaging the leadership team for change
• Developing the right talent in the team to implement new processes
• Establishing the business processes and systems to deliver that desired client service
• Continually building a service centered people culture

Transformational Advisory Services for Business Performance

What strategies do you have for increased client engagement?

How will you transform your client service experience to increase revenues?

Do you have the right business processes to execute the strategy?

Do you have the right people on the team?

Do you know how your customers perceive your current offering?

What are your Business Success Strengths for transformation?

The ‘inside-out’ Business DNA process provides transformational services across the following areas; 

1. Strategy and Client Experience

• Marketing strategies for client engagement
• Client segmentation
• Matching products and services to client DNA
• Business model redevelopment

2. Business Operations and Processes

• Client service delivery processes
• Client relationship systems
• Business process refinement
• Business systems refinement
• Business planning

3. Leadership and Team Performance

• Hiring and aligning the right talent
• Team performance
• Leadership performance
• Communication and client service performance
• Service centered people culture management