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Hugh Massie
 Hugh Massie is a DNA Strategic Advisor and successful entrepreneur with 23 years of unique and diverse international experience in human behavior, financial and tax services, and family and business advisory.
Hugh is the President and Founder of DNA Behavior International, a consulting firm now based in Atlanta GA which he founded in Sydney in 1999. The firm provides human behavioral solutions for personal decision-making and business transformation to more than 1500 businesses in over 12 countries using proprietary DNA Behavior personality tests. Hugh is a sought after consultant and mentor to businesses, executives, entrepreneurs, families and youths from all over the world on a 1:1 basis or in groups. He adopts the philosophy that “smart behavior leads to the right choices”. He is passionate about liberating, guiding and educating people from around the world of all ages, cultures and levels of position and wealth to reach their maximum potential in life and make the right choices by firstly having a greater understanding of who they are and their life purpose. His unique gift is to blend behavioral insights into practical life, business and financial solutions which lead to the development of people’s lives and help them make the right choices. For businesses he focuses on customer centered business transformation. Since 1999 Hugh has developed with his team a wide range of unique human behavioral solutions for personal and business transformation that are marketed worldwide. Through scientific research the DNA Behavior Team has uncovered at a deeper level how people’s choices are influenced by both predictable aspects of their natural DNA behavior and their life and financial motivations. Further, Hugh is a leading international speaker on human behavioral solutions for personal, financial and business transformation, regularly presenting at leading industry, corporate and not-for-profit events around the world. He is the author of a book “Financial DNA® – Discovering Your Unique Financial Personality for a Quality Life”, published by John Wiley & Sons. Hugh's DNA Profile is a Strategist a profile that has a strong focus on achieving goals with precision and quality. A Strategist’s style is to be analytical, assertive, confident, and prepared. They lead through visionary thinking and superior planning, and are gifted, confident communicators. Hugh worked with Arthur Andersen for 10 years in Sydney, Singapore and Thailand before founding the Coddington Group in March 1996 and DNA Behavior International in September 1999. Hugh’s educational and professional background includes a BComm (Accounting and Finance) from UNSW, he is a Member of the Institute of Chartered Accountants in Australia and the US Financial Planning Association, and he has a Diploma in Financial Planning. Hugh is a member of Entrepreneur’s Organization, a worldwide forum for business founders and is involved in other not-for profit activities related to youth development, including the Cricket Academy of USA . Hugh’s personal interests are golf, tennis, skiing, cricket, travel, reading and wine tasting.  | |
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