Business Performance in the New Behavioral Economy
The winds of change are moving fast through the modern economy. Hugh Massie will show you how business performance improvement is no longer just about "left brain" rational processes, new products, technology and information. Rather, it is about integrating a more "right brained" engaging approach by understanding the behavior of people, providing meaning and empathy for the unique needs of employees and clients. Further, in order to improve revenues and productivity businesses will need to customize their solutions to who the client is. This will bring new meaning to the concept of a client centered business experience. The New Behavioral Economy is being defined based on the unique business approach of understanding people before numbers. The way leaders and businesses operate is about to change if they wish to achieve improved results.
 
Independent research shows performance gains of over 23% per year in gross revenue can be achieved by emotionally engaging your clients and an increase of bottom line performance of up to 240% can be achieved by emotionally engaging BOTH your employees and clients.

High performing leaders and businesses are now recognizing the influence of human behavior and behavioral economics. They are starting to drill in on the behavioral issues to super charge the performance of their business on a sustainable basis. So, now is the time for business leaders to consider the following strategies:

  1. Developing their personal leadership confidencehttp://www.dnabehavior.com/left-right-brain-content.png
  2. Coaching and mentoring their teams to higher levels of personal performance by addressing their unique strengths and struggles
  3. Identifying areas for talent improvement using the DNA Sustainable Performance Index
  4. Increasing the levels of emotional engagement with employees and clients
  5. Matching employees to clients based on behavioral style
  6. Customizing solutions and experiences for clients based on their unique needs
  7. Aligning employees, clients and solutions together
  8. Developing technology systems that enable sustainable behavioral change to take place on a scalable basis
  9. Implementation of marketing systems based on behavioral insights

Hugh Massie's Speaking Experience
 
Hugh is a highly sought after international key note and workshop presenter. He has the unique ability to combine inspiration, passion and learning in his presentations. He always gets high ratings and has many "raving" fans.
 
Some of the leading organizations he has spoken for in the past 2 years include:

  • Financial Planning Association - US National Conference
  • Financial Planning Association - Local Chapters - Georgia, Chicago, San Diego, Phoenix, Southern California, Southern Wisconsin
  • NAPFA National
  • LPL
  • ING
  • Pioneer Investments
  • Fidelity
  • Ameriprise
  • Dimensional Funds Advisors
  • Wells Real Estate Funds
  • Association of Investment Managers
  • Family Office Exchange
  • Advisor Magazine
  • Terrapin
  • SourceMedia

Then internationally:

  • AMP in Australia
  • Dimensional in Canada and the UK
  • Assante - Canada
  • Terrapin - Australia
  • Insinger - Holland
  • Dutch Financial Planning Conference
  • Bank Conference - Russia

Click Here for Hugh's Full Bio.

DNA Behavior is an international advisory services firm which provides human behavior solutions for transforming business and personal performance. Our focus is on helping businesses with behavioral client centered transformation using structured DNA Performance Solutions.

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